A new gym is headed to South Riding. It’s called Pump 24 and it will be opening in the South Riding Town Center retail plaza.
The Burn has learned that Pump 24 is taking a 4,000 s.f. spot in the center that used to be a dance studio.
Pump 24 appears to be a new brand. A location is opening soon Harrisonburg, Virginia and now they are planning the South Riding location.
On its website, Pump 24 says their gyms are open 24/7 and have the following mission: “To create convenient and accessible gyms that aren’t boring. We provide better equipment, adapt to modern fitness trends, create dynamic and energizing environments, and cultivate community.”
We reached out to the Pump 24 folks who told us they hope to open the South Riding gym by the end of the year.
(Image at top: Pump 24)