Quick update today that the sign has gone up at the upcoming Southern Tide clothing store at One Loudoun in Ashburn.
As we’ve been reporting, the new store is part of a new wave of retail shops and restaurants in the works for the center.
Southern Tide is going into a space right next door to The Yard Milkshake Bar at the corner of Exchange Street and Sprague Drive.
The brand specializes in “coastal lifestyle apparel brand that embodies a Southern state of mind and adventurous spirit,” according to the company.
We’ve reached out to the brand’s public relations folks for more details on when the local store might open, but no response so far. We’ll report back when we get more news.